I think it'll definitely be profitable... my sister managed to enjoy it and she really doesn't like that sort of stuff... I think the average Joe will like it at least. My dad was so thrilled with it he was talking it up with his wife afterwards, who REALLY doesn't like movies like Avatar. I think it's like any 'bad' movie that's relatively entertaining... I think the Transformers movies are fun and entertaining, but a lot of people find them offensive. It's not that I don't see why, I guess I just don't mind as much.