Where does Rosario + Vampire end up as a hopeful adventure story about a young man???
But I do agree with you that it's marketing. The publishers make a choice in what they're going to publish.....it's not a hard-and-fast system wherein we ONLY read within what's marketed for our gender.
I guess a similar thing happens here in the US with Young Adult fiction vs. Adult fiction. Some of the best books I've read in my adult life have been shelved in "young adult" because someone at the publishing company made the decision to call it "young adult". That doesn't mean adults won't ALSO enjoy the book.
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But I do agree with you that it's marketing. The publishers make a choice in what they're going to publish.....it's not a hard-and-fast system wherein we ONLY read within what's marketed for our gender.
I guess a similar thing happens here in the US with Young Adult fiction vs. Adult fiction. Some of the best books I've read in my adult life have been shelved in "young adult" because someone at the publishing company made the decision to call it "young adult". That doesn't mean adults won't ALSO enjoy the book.