Yeah, it makes me kind of sad because I felt the same way about Bleach as you do when I was first reading it, and I've completely changed my mind since then. The first couple of arcs are just Ichigo attempting to rescue some helpless girl... actually I think the second one is still going, he hasn't rescued her yet... I don't even know what's going on anymore.

Naruto actually interests me more lately because they're actually developing the characters a bit and resolving things I never thought they'd resolve (such as Sasuke vs. Itachi! gasp). I haven't even seen the main characters in Bleach for weeks, possibly months now.